Group Works Sales Summary Data — 2019 update
Of a sample of 522 shipments several years ago (~2015):
- 406 (78%) were one deck -- 278 (53% of all shipments) to US, 69 (13%) to Canada, 59 (12%) international (mostly Europe/UK)
- 55 (10%) were two decks -- 32 (6% of all shipments) to US, 13 (2%) to Canada, 10 (2%) international
- 13 (2%) were 3-9 decks -- 8 (1%) to US, 2 to Canada, 3 (1%) international
- 47 (10%) were 10+ decks -- 27 (6% of all shipments) to US, 14 (3%) to Canada, 6 (1%) international
- 522 total shipments of a total of 1130 decks -- 2.16 decks/shipment on average
The 2015 map showed % of decks sold to be: US 65%, Canada 22%, UK 4%, Europe 4%, Rest of world 3%.
I just created (June 2019) a table of the latest (2017-2019) 278 shipments -- amazingly consistent with the above data:
- 215 (77%) were one deck -- 144 (52% of all shipments) to US, 38 (14%) to Canada, 19 (7%) to Europe, 7 (3%) to UK, 5 (1%) to Australia/NZ, 2 to rest of world
- 30 (11%) were two decks -- 13 (5% of all shipments) to US, 8 (3%) to Canada, 4 (1%) to Europe, 3 (1%) to Australia/NZ, 2 (1%) to UK
- 10 (4%) were 3-9 decks -- 5 (2%) to US, 3 (1%) to Canada, 2 (1%) to Europe
- 23 (7%) were 10+ decks -- 16 (5%) to US, 5 (2%) to Canada, 1 to Europe, 1 to Australia
- 278 total shipments -- 178 (64%) to US, 54 (20%) to Canada, 26 (9%) to Europe, 9 (3%) to UK, 8 (2%) to Australia/NZ, 2 to rest of world
- 278 total shipments of a total of 641 decks -- 2.31 decks/shipment on average
The only significant change in proportion since 2015 is an increase in sales to continental Europe (risen from about 5% to about 9% of all shipments).
Extrapolating, if we were to do a third print run of 2000 decks, we should expect to sell them in 870 shipments over about 4 years, of which:
- 560 will be shipments to the US (about 12 shipments/mo),
- 170 to Canada (about 3.5/mo)
- 80 to Europe (about 1.5/mo)
- 30 to the UK (about 0.5/mo)
- 20 to Australia/NZ, and
- 10 to the rest of the world.
Regardless of destination, about 75-80% of shipments will be single-deck shipments, though these will together constitute only about 1/3 of total decks sold.
Second Printing Sales Summary June 2019:
Earlier 2015 data
Here is the map of sales to date (May 31, 2015), based on extrapolating both first and second printing data to total the current number of decks in circulation (~3100).
http://groupworksdeck.org/sites/default/files/upload/general/resources/G...
Totals and %s are shown on the map.
~~~~~
2014 data
Here is some data from Keith's report on sales data by region and by order size, as at May 15, 2014:
Sales by region:
Country Total No %
Canada BC [V] 244 13.2
Canada Prairies [RST] 55 3.0
Canada Ontario [K-P] 40 2.2
Canada Quebec [G-J] 8 0.4
Canada Maritimes [A-E] 22 1.2
US zip 0xxxx New Eng 89 4.8
US zip 1xxxx NY/NJ 44 2.4
US zip 2xxxx Mid Atl 111 6.0 (incl 50 Virginia Corrections)
US zip 3xxxx SE 20 1.1
US zip 4xxxx Midwest 18 1.0
US zip 5xxxx Nor Cent 46 2.5
US zip 6xxxx Central 36 2.0
US zip 7xxxx Sou Cent 17 0.9
US zip 8xxxx SW 82 4.4
US zip 9-96xxx CA/HA/AK 334 18.1
US zip 97xxx OR 197 10.7
US 98-99xxx WA 232 12.6
Mexico 10 0.5
Colombia 1 0.1
UK 58 3.1
Europe 81 4.4 (see country list on map)
Safrica 14 0.8
Asia 8 0.4
Australia 66 3.6
NZ 11 0.6
TOTAL 1844
Map:
http://groupworksdeck.org/sites/default/files/upload/general/resources-i...
Sales by order size:
Of the last 522 shipments:
- 406 (78%) were one deck -- 278 to US, 69 to Canada, 59 international
- 55 (10%) were two decks -- 32 to US, 13 to Canada, 10 international
- 13 (2%) were 3-9 decks -- 8 to US, 2 to Canada, 3 international
- 47 (10%) were 10+ decks -- 27 to US, 14 to Canada, 6 international
- 522 total shipments of a total of 1130 decks -- 2.16 decks/shipment on average
Of these shipments we paid Paul approximately $7,000 for approximately 2,000 decks i.e. an average of $3.50 fulfillment cost per deck. His new rates are approximately double the old rates.
